Chapter 3 Understanding Health and Illness Behaviours

Chapter Overview

Key Issues and Learning Outcomes

Key issues within this chapter:
  • An understanding of influences on health and illness behaviour is necessary in order to plan effective health promotion interventions.
  • Influences on behaviour operate at the individual, family and friends, community, national/society level.
  • A range of models can be applied to understanding influences on behaviour and health decision-making.
  • Social and ethnographic research is necessary to ensure that health promotion interventions are tailored to the specific needs and situation of individuals and communities.
By the end of this chapter you should be able to:
  • apply models of behaviour to understand factors that influence health actions at the individual, family and friends, community and national/society level.
  • identify the contribution of social research to health promotion planning.
  • draw on models of health and illness behaviour to plan tailored health promotion interventions.

Test your Knowledge

Having read the chapter can you now answer the following questions?

  1. Identify five different types of behaviours that you might wish to modify in a health promotion intervention.
  2. What is meant by the term 'illness behaviour'? Consider your own illness behaviour and how it relates to the typical sequence identified.
  3. Apply the Health Belief model to a situation with which you are familiar.
  4. How does the 'Stages of Change Model' enable health promotion to be tailored to the individual?
  5. Why are social networks important in understanding behaviour change?
  6. How would you determine the role of culture on health?
  7. Why is the choice of models and theories a reflection of the debates in health promotion?

Internet Links

Health Promotion Theories

Theory at a Glance - a comprehensive overview of various behavioural theories provided by the National Cancer Institute
http://www.cancer.gov/PDF/481f5d53-63df-41bc-bfaf-5aa48ee1da4d/TAAG3.pdf

Communication Initiative: Directory of Change Theories. This section of the Communication Initiative contains detailed information on a wide range of change theories used in health promotion.
http://www.comminit.com/changetheories.html

Kathy DeBarr's comprehensive review of health education theories in the Californian Journal of Health Promotion 2004, Volume 2, Issue 1, 74-87 http://www.csuchico.edu/cjhp/2/1/74-87-debarr.pdf

For background to Abraham Maslow and his theory of motivation see www.ship.edu/~cgboeree/maslow.html and a full listing of his publications at http://www.maslow.com/

The Social Capital Gateway.
http://www.socialcapitalgateway.org/

For a useful discussion of Cognitive Dissonance theory at a Colorado University web site see
http://www.colorado.edu/communication/meta-discourses/Theory/dissonance/

For a discussion of Alfred Bandura and Social Cognitive Theory see Pajares (2002). ‘Overview of social cognitive theory and of self-efficacy.' http://www.des.emory.edu/mfp/eff.html

Social Network Theory - see the introduction provided by Charles Kadushin. http://home.earthlink.net/~ckadushin/Texts/Basic%20Network%20Concepts.pdf

Society for Medical Anthropology - a useful website with details of the Medical Anthropology journal
http://www.medanthro.net/

Research papers

Berkman, L.F., S.L. Syme (1979). ‘Social networks, host resistance, and mortality: a nine-year follow-up study of Almeda county residents.' American Journal of Epidemiology, 109, 186-204.
http://aje.oxfordjournals.org/cgi/reprint/109/2/186

Coleman, J. (1988). ‘Social Capital in the creation of human capital.'American Journal of Sociology, 94, S95-S120. http://www.journals.uchicago.edu/action/doSearch?searchText=coleman+social+capital&filter=all&x=8&y=5

Stead, M., Tagg, S., MacKintosh, A. M. and Eadie, D. (2005) ‘Development and evaluation of a mass media Theory of Planned Behaviour intervention to reduce speeding.' Health Education Research, 20, 36-50. http://her.oxfordjournals.org/cgi/reprint/20/1/36

Young, J. T. (2004). ‘Illness behaviour: a selective review and synthesis.' Sociology of Health and Illness, 26, 1-31.
http://www.blackwell-synergy.com/links/doi/10.1111/j.1467-9566.2004.00376.x/enhancedabs/

lecturer resources student resources
practical health promotion