Ken Browne - Sociology for A2 AQA
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Multiple choice quiz 3
Which
one
of the following is
not
a feature of the new media?
a) Digitality
b) Interactivity
c) Virtuality
d) Uniformity
Which
one
of the following did McLuhan believe the global mass media was creating?
a) Global village
b) Global network
c) Global flow
d) Global development
The view that the global media has led to the spread of Western cultural products across the globe creating a cultural empire undermining non-Western cultures is best described as which
one
of the following?
a) Media saturation
b) Media penetration
c) Media imperialism
d) Media globalization
Baudrillard argues that we now live in a media-saturated society in which media images dominate and distort our view of events and the world to such an extent that they are creating reality rather than merely reporting it. Which term does he use to describe this?
a) Virtuality
b) Satureality
c) Hyperreality
d) Simulacrity
Which
one
of the following best describes popular culture?
a) Highly commercialized, mass produced, standardized cultural products aimed at consumption by the mass of ordinary people
b) Cultural products that are so popular that they are seen as ‘set apart’ and ‘special’ and to be treated with respect and reverence
c) Cultural products of the elite which are counterfeited and sold to the masses
d) Cultural products that have wide popular appeal because they are regarded as being of lasting artistic or literary value
The media-generated culture industry, global advertising and marketing have contributed to the creation of which
one
of the following?
a) High culture
b) Cultural fragmentation
c) Global culture
d) Subculture
The phenomenon whereby most people around the world are exposed to American media and consumer products has been called which
one
of the following?
a) Cocacolonization
b) Globalization
c) Pasteurization
d) Hegemonization
Which
one
of the following is responsible for the regulation of media in the UK?
a) Ofwat
b) Ofcom
c) Ofsted
d) Ofgem
Which
one
of the following is not a feature of pluralist views on the media?
a) The media will provide whatever is necessary to satisfy audience tastes and wishes
b) The media reflect a wide range of different interests
c) The media do not manipulate audiences, as audiences can pick and choose between the wide variety of choices on offer
d) The media spread ideas which justify the power of the dominant social class
Which
one
of the following is not a feature of the manipulative or instrumental approach to the media?
a) Media managers and journalists spread the dominant ideology because it seems to be a reasonable and sensible way of seeing the world
b) Media managers and journalists spread the dominant ideology because they are told to do so by the media owners
c) Media managers and journalists spread the dominant ideology because they depend on the owners for their jobs
d) Media managers and journalists spread the dominant ideology because otherwise the owners will step in and censor their work
Which model of the effects of the media on audiences emphasizes the ways in which different audiences use the media to meet their needs?
a) Hypodermic syringe model
b) Two-step flow model
c) Cultural effects model
d) Uses and gratifications model
The selective filtering approach involves three aspects. Which
one
of the following is the exception?
a) Selective perception
b) Selective exposure
c) Selective manipulation
d) Selective retention
Which
one
of the following views does research on violence in the media mainly support?
a) There is indisputable evidence that exposure to violence in the media causes violence in society
b) There is indisputable evidence that exposure to violence in the media has no impact on violence in society
c) There is indisputable evidence that exposure to media violence makes violence in society more acceptable
d) There is little reliable and undisputed evidence on the effects of exposure to media violence on violence in society
The media’s influence in laying down the list of subjects for public discussion is known as which
one
of the following?
a) Agenda-setting
b) Norm-setting
c) News values
d) Hegemony
Galtung and Ruge suggested that journalists were guided by which
one
of the following when deciding what to report and how to present it?
a) Gate-keeping
b) Agenda-setting
c) News values
d) Norm-setting
A hierarchy of credibility is best described as which
one
of the following?
a) Journalists find opinions become less credible as they interview people from lower down the social hierarchy
b) Journalists attach the greatest importance to the views of those in positions of power
c) Journalists assess the credibility of views against the hierarchy of news values they hold
d) Journalists are part of a hierarchy within news organizations, and those lower down this hierarchy often produce less credible reports
Which
one
of the following best describes a moral panic?
a) A widespread concern over declining moral standards in society
b) A distorted view held by older people about the morality of the young
c) A wave of public concern about some exaggerated or imaginary threat to society
d) An individual or group posing an exaggerated or imaginary threat to society’s morals
Which
one
of the following reasons is most likely to explain the stigmatization of Muslims in Britain in the 2000s?
a) The growing tendency of Muslim girls to adopt the Hijab
b) Exaggerated media reporting and stereotyping of Muslims as extremists and terrorists as a result of the activities of a tiny minority of British Muslims
c) The importance of Muslim religion and culture to British Muslims
d) Many hold extremist religious views opposed to traditional British values
The symbolic annihilation of women in the media refers to which
one
of the following?
a) The frequent presentation of women as murder victims in crime dramas
b) The general tendency of the media to feature women in demeaning roles
c) The removal of women from the media as they lose their youth
d) The lack of visibility, under-representation and limited roles of women in media representations
Which
one
of the following broad representations of people with impairments is least likely to appear in the media?
a) As criminals
b) As ordinary people
c) As powerless and pathetic
d) As subhumans
